When the CEO of the Snapchat was asked that “do Snapchat have plans for the Apple watch app” then he answered “NO” and in revert asked a question “Why would you look at a small picture [on your wrist] when you can look at a large one on your phone?” He revealed that instead of expanding to other platforms, Snapchat will instead focus on its three-pronged business strategy for now. He categorized those prongs as: 1) Camera and photo editing tools 2) Communications (messaging) and 3) Content. When he was again asked that “what could be the next platform” then he didn’t replied in either way for this.
CEO of the company revealed that the company was approaching 100 million daily active users in “developed” markets, and that 65% of those users were creating content, snaps, daily. Facebook, for comparison, has 936 million daily active users, and has said that 85% of its users use it monthly to create content. Facebook doesn’t have an Apple Watch app, but Instagram, which it owns, does.Its recent funding rounds put its valuation at $20 billion and its attractiveness has largely been due to the demographic that it attracts (young, mobile) and the robust engagement rates that it’s seeing on its content and associated advertising.
Snapchat held recently that its users are 9 times more likely to watch its large video ads because they don’t have to rotate their phones, proving that screen size matters for Snapchat, and not just for content consumption. But some advertisers have expressed reluctance to pay for Snapchat ads that don’t record or transmit the basic kinds of targeting and measurement metrics that are accepted as standard in the industry
When the CEO of the Snapchat was asked that “do Snapchat have plans for the Apple watch app” then he answered “NO” and in revert asked a question “Why would you look at a small picture
Rating: 5 Reviewed By: Paul Emond